Resources
Reader profile
ForkLog's audience are experienced crypto investors who make decisions based on facts, not marketing promises. Projects without concrete numbers and a proven reputation won't interest them. “Trust, but verify” is a principle shared by ForkLog's readers and editorial team. Beyond cryptocurrencies, readers follow the development of AI, digital-privacy issues and the impact of technology on the economy and everyday life.
Who reads us
The bulk of the audience are men aged 35+ with average income or higher ($1.2k). Every fourth reader is an entrepreneur, almost half are mid-level professionals. 14.1% work in the crypto industry, another 13.6% plan to enter it.
The audience's core are people who came into crypto in 2014–2019 (50.5%). Most readers have lived through several market cycles and can tell a quality product from hype.
Where they live
Russia is the main market. Ukraine — 16.3%, Europe — 16.5%. ForkLog is also read across the South Caucasus, the EAEU and Southeast Asia.
* Data from the annual survey, November–December 2025.
What matters to the audience
ForkLog readers value:
Facts and figures — fees, yield, TVL, trading volumes, not abstract promises.
Practical value — how to earn, save or protect assets.
Transparency — open data about the team, security audits, a proven reputation.
Content with facts, cases and an honest assessment earns trust. Direct ads and empty promises do not.
